30 Nov 2010
Engage Potential Customers With a Flash 3D BookThree dimensional boxes or books are a good way to get prospective customers interested in your products. With its ability to reach prospects all over the world, low start up costs and the capacity to sell even while you're asleep it's no wonder the web has become the preferred location for ecommerce. One drawback to the exchange of products however is the inability to effectively depict your products on a two dimensional website. This is where Flash 3D box or book steps in to provide a fresh perspective to product presentation.
Because most web pages are static, two dimensional ways of displaying goods to prospective customers, there exists a natural barrier which inhibits many consumers from feeling comfortable with making a purchase on the internet. Goods usually seem very flat, and unrealistic, and it is feasible for numerous customers to see them as being unrepresentative of the actual items. What may sound interesting might not always be viewed as such by a consumer who's left looking only at a few paragraphs of detailed text, and a photograph if they're lucky.
Not surprisingly, the more real a product is because it is displayed in 3D, the more obtainable it is to a customer, and so a more powerful connection or association is made, which is far more likely to lead to a sale. For example, if you are selling a book, then the consumer wants to be able to see the book, look at the cover, turn it over and see what is published or included on the back even check out how thick the book is, is it a thin paperback or a large, thick tome that will take up a good many nights reading? Simply displaying a flat scanned image of the cover won't attract a buyer's total attention, except if they've already previously sold on purchasing the book and you just happen to be the first place they found it.
You'll be able to overcome any hesitations in buying because of inability to experience the item simply by including a Flash 3D book. In this way the customer will experience the book almost as though he were holding it. The book in 3D can be rotated, turned over, and viewed from any angle. This view makes it a lot more probable that the customer will order. Thankfully these Flash 3D images are easy to produce. You just need to embed the Flash components in your web page, all that is needed is to include the scanned images of the book's covers and save them into a folder, and Flash will take these images and reconstruct them into a virtual 3D book.}
The same is true for a website selling software. Using a Flash 3D box to display software in a form that is virtually real, simulated 3D and fully examinable by the consumer produces the perception not only that the software does indeed exist, but also that it is professionally produced, reputable and better value for the money. It doesn't even matter if the software does not come in a box, or even if it's just a file that the customer will download themselves it's all about giving the right impression.
Certainly nothing could be easier than including either a Flash 3D book or a Flash 3D box in a web page, since all they have to do is to either scan or draw the covers, and then save these images in a place that Flash can discover. However it has been shown many times over that creating a 3D, virtual version of a product for a consumer to explore creates a far greater conversion of visits to sales.
Because most web pages are static, two dimensional ways of displaying goods to prospective customers, there exists a natural barrier which inhibits many consumers from feeling comfortable with making a purchase on the internet. Goods usually seem very flat, and unrealistic, and it is feasible for numerous customers to see them as being unrepresentative of the actual items. What may sound interesting might not always be viewed as such by a consumer who's left looking only at a few paragraphs of detailed text, and a photograph if they're lucky.
Not surprisingly, the more real a product is because it is displayed in 3D, the more obtainable it is to a customer, and so a more powerful connection or association is made, which is far more likely to lead to a sale. For example, if you are selling a book, then the consumer wants to be able to see the book, look at the cover, turn it over and see what is published or included on the back even check out how thick the book is, is it a thin paperback or a large, thick tome that will take up a good many nights reading? Simply displaying a flat scanned image of the cover won't attract a buyer's total attention, except if they've already previously sold on purchasing the book and you just happen to be the first place they found it.
You'll be able to overcome any hesitations in buying because of inability to experience the item simply by including a Flash 3D book. In this way the customer will experience the book almost as though he were holding it. The book in 3D can be rotated, turned over, and viewed from any angle. This view makes it a lot more probable that the customer will order. Thankfully these Flash 3D images are easy to produce. You just need to embed the Flash components in your web page, all that is needed is to include the scanned images of the book's covers and save them into a folder, and Flash will take these images and reconstruct them into a virtual 3D book.}
The same is true for a website selling software. Using a Flash 3D box to display software in a form that is virtually real, simulated 3D and fully examinable by the consumer produces the perception not only that the software does indeed exist, but also that it is professionally produced, reputable and better value for the money. It doesn't even matter if the software does not come in a box, or even if it's just a file that the customer will download themselves it's all about giving the right impression.
Certainly nothing could be easier than including either a Flash 3D book or a Flash 3D box in a web page, since all they have to do is to either scan or draw the covers, and then save these images in a place that Flash can discover. However it has been shown many times over that creating a 3D, virtual version of a product for a consumer to explore creates a far greater conversion of visits to sales.
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